Client: rebel convenience

“website redesign”

Role: sr art Director, web Designer, Motion Designer, content creator

Deliverables: mobile optimized website, social media content

The Rebel Convenience website redesign aimed to rejuvenate the brand's online presence by creating a mobile-optimized, visually engaging platform that reflects its bold and innovative identity. The goal was to craft a digital experience that not only appealed to tech-savvy consumers but also captured the rebellious spirit of the brand. By enhancing the website's functionality and visual appeal, the objective was to drive higher user engagement, improve customer interactions, and strengthen Rebel Convenience’s position in the market as a forward-thinking and dynamic convenience store chain.

THE DIGITAL EXPERIENCE

As the Senior Art Director and Web Designer, I led the redesign of Rebel Convenience’s website with a focus on creating a mobile-first, user-centric experience. The new design was engineered to be highly responsive, ensuring seamless navigation across all devices, particularly mobile. The website's layout was reimagined to reflect Rebel's bold brand identity, with a sleek, modern aesthetic that incorporates dynamic visuals and intuitive interfaces.

Key features included streamlined access to store locations, promotions, and services, making it easier for users to find what they need quickly. I integrated motion design elements that added energy and interactivity, enhancing the overall user experience. These animations were carefully designed to be engaging yet not overwhelming, maintaining a balance between visual appeal and functionality.

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Home Page Above Fold

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Navigation Menu

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CTA Carousel

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Store Locator

THE Social ELEMENT

In addition to the website, I developed a suite of social media content to amplify the brand’s online presence and drive traffic to the new site. The content strategy was centered around showcasing the rebellious nature of the brand through bold, eye-catching visuals and dynamic motion graphics.

These assets were optimized for various platforms, ensuring consistent branding and engagement across all social channels. The social media campaign successfully complemented the website redesign, creating a cohesive digital ecosystem that resonated with Rebel’s target audience and encouraged greater interaction with the brand.