Client: 7 Eleven
“7eleven experience vegas 2023”
Role: art Director, presentation designer, motion designer
Deliverables: experiential digital screens
The 2023 7-Eleven Experience in Las Vegas required a cutting-edge approach to their experiential screens that would captivate attendees and effectively showcase the brand's offerings. The objective was to design engaging motion graphics and dynamic visual presentations that not only enhanced the event atmosphere but also reinforced 7-Eleven’s brand identity. By incorporating modern compositions and seamless motion design, the goal was to elevate the brand’s presence at the event and provide category managers with customizable templates to tailor their content.
THE digital experience
For the 2023 7-Eleven Experience in Las Vegas, I developed a series of immersive and visually striking motion design slides that were displayed across various screens throughout the event. These screens were designed to capture the essence of 7-Eleven’s brand, utilizing bold colors, dynamic animations, and modern compositions that kept attendees engaged and informed. The motion graphics were crafted to seamlessly integrate with 7-Eleven’s existing branding, adding a layer of sophistication and energy that elevated the overall event experience.
In addition to the custom motion slides, I created over 30 versatile templates that were distributed to specific category managers. These templates were designed to be user-friendly, allowing managers to easily input their content while maintaining a cohesive visual style across all screens. This approach not only ensured brand consistency but also empowered category managers to personalize their presentations, making the experiential screens a key highlight of the event.
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7-EE Digital Displays Bakery Category Presentation Video
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Title Slide
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Retail Knowledge Slide
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Store Operations Slide