Client: UDF

“U-DEY-F”

Role: Sr Art Director, graphic designer, Content Creator

Deliverables: campaign branding, social content

United Dairy Farmers (UDF) launched the "U-Dey-F" social campaign to rally for the Cincinnati Bengals as they triumphantly returned to the Super Bowl in 2023. The campaign was crafted to celebrate the team and engage with the local community by supporting their hometown heroes. The campaign’s design and messaging were closely aligned with the Bengals’ resurgence, evoking a sense of pride, excitement, and unity among fans.

THE visual identity

The visual branding for "U-Dey-F" is bold and dynamic, utilizing the iconic Bengals orange and black color scheme. The campaign’s logo lock-up, prominently featuring the "U-Dey-F" name, is designed with sharp, angular lines reminiscent of football plays, reinforcing the sports theme.

The integration of playful, hand-drawn elements like arrows and crosses further enhances the campaign's connection to football strategy, symbolizing both the team's tactical prowess and the brand's strategic support.

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Lock-Up & Pattern

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Pattern Color Variation 2

THE Social ELEMENT

The primary goal of the social content strategy for the "U-Dey-F" campaign was to drive in-store traffic and significantly boost revenue during the Cincinnati Bengals' Super Bowl takeover period. By creating a sense of excitement and urgency around the event, the campaign aimed to increase sales by 30% compared to the same period in the previous year.

The targeted social content strategy was instrumental in driving traffic to UDF stores, contributing to a 54% increase in revenue during the Super Bowl takeover period. The combination of compelling promotions, strategic CTAs, and community engagement successfully motivated fans to choose UDF as their go-to spot for game day essentials.