Client: INTAC advisory group
“rebrand”
Role: Sr Art Director, branding designer, trade designer/producer, web designer
Deliverables: new visual identity, desktop optimized website, trade materials
The objective of the Intac Advisory Group’s rebranding and digital strategy was to create a robust and professional brand identity that accurately reflects the firm's expertise in financial consulting and advisory services. The goal was to develop a comprehensive digital experience that would enhance credibility, engage potential clients, and effectively communicate Intac’s unique value proposition. By aligning the visual identity with the firm's professional ethos and implementing a targeted social strategy, the aim was to establish Intac Advisory Group as a trusted leader in the financial advisory industry.
THE visual identity
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Logo Color Variations
The visual identity for Intac Advisory Group was crafted to convey professionalism, reliability, and expertise—qualities that are critical in the financial advisory sector. The branding was designed to be clean, modern, and sophisticated, with a focus on creating a sense of trust and authority.
The color palette, typography, and logo were carefully crafted to reflect the firm’s commitment to high standards and excellence in service. This refined visual identity was consistently applied across all brand materials, ensuring a cohesive and polished brand presence that resonates with both existing and potential clients. The new branding not only elevated the firm’s image but also reinforced its position as a credible and reliable advisor in the industry.
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Stationary Set
THE user experience
The digital experience for Intac Advisory Group centered around the development of a sleek, professional, and informative website. The website was designed to serve as a critical touchpoint for potential clients, providing easy access to information about Intac’s services, expertise, and thought leadership. Emphasizing a user-friendly interface, the site features intuitive navigation and a clean, modern design that reflects the firm’s commitment to clarity and precision.
Key elements such as client testimonials, case studies, and service overviews were prominently displayed to build trust and encourage engagement. This digital overhaul not only enhanced user experience but also positioned Intac Advisory Group as a forward-thinking firm that values both transparency and accessibility.
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Desktop Above the Fold
welcome to the trade show
In addition to the digital and branding efforts, the project included the design and execution of a compelling trade show presence for Intac Advisory Group. The goal was to create a booth and associated materials that would capture attention and effectively communicate the firm’s value proposition at industry events. The trade show design focused on clear messaging and impactful visuals, using the newly developed brand identity to create a polished and professional atmosphere.
High-quality banners, brochures, and digital displays were designed to engage visitors and convey key information about Intac’s services and expertise. The trade show presence was a critical component of the project, as it provided a physical platform for Intac to connect with potential clients and partners, reinforcing the firm’s commitment to excellence and client success. The trade show efforts contributed to an increase in brand visibility and generated valuable leads for the firm.
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Tradeshow Visualization